A devil’s advocate is unpopular anywhere. The premortem procedure gives cover to a cowardly skeptic who otherwise might not speak up. Richard H. Thaler 2017 : WHAT SCIENTIFIC TERM OR CONCEPT OUGHT TO BE MORE WIDELY KNOWN? edge.org We may be able to develop a narrative about or make a bet on what we hope/intend to happen in the future. But […]

The whole idea is this: if you really want to be innovative, you have to experiment. If you know the outcome of what you’re going to do, it’s not an experiment. It’s more like a demonstration. Amazon’s vice president for global innovation policy and communications, Paul Misener Introducing this kind of approach to innovation into […]

We don’t just use words and language to name and describe things. More often than not our words are designed to do things: to direct; to evoke; to command; to unsettle and to pacify or calm – and much more!. As obvious as this may seem, and as central as it is to how we […]