Innovation through placing a bet and doing multiple experiments

The whole idea is this: if you really want to be innovative, you have to experiment. If you know the outcome of what you’re going to do, it’s not an experiment. It’s more like a demonstration.

Amazon’s vice president for global innovation policy and communications, Paul Misener

Introducing this kind of approach to innovation into most organisations takes a fair bit of courage, a shift in mindset about causality and the exercise of a range of somewhat different skills and capabilities.

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Adaptive Action and Schroedinger’s Cat

Two articles particularly caught my eye this week. Both are well worth a read.

The first, by Lisa Gill, begins by quoting Margaret Wheatley who suggests that:

“I realised I had been living in a Schroedinger’s cat world in every organisation I had ever been in. Each of these organisations had myriad boxes, drawn in endess renderings of organisational charts. Within each of these boxes lay “a cat,” a human being, rich in potential, whose fate was determined, always and irrevocably, by the act of observation.” 

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